Last year’s Oscar® ‘Best Picture’ nominees were a long throw from the array of blockbusters that made up the previous year’s list. Smaller budget titles like La La Land, Moonlight and Manchester by the Sea are in the running for 2017, bringing with them a range of audiences.

We turned the spotlight on these moviegoers to find out exactly who’s been watching, and how they compare to a typical blockbuster audience. While doing so, three prominent audience profiles emerged; movies appealing to African American audiences, movies appealing to male audiences, and movies appealing to female audiences. We also took a closer look at the audience of Moonlight, which changed significantly after its Golden Globe® win and Academy Award® nomination.