In this article, Variety discusses the partnership between Movio and Viacom Vantage - one focused on providing film studios with precise, impactful marketing solutions that get the right message to the right audience at the right time. For both partners, the ultimate goal is to reacquaint audiences with the glory of the theatrical experience. See the full article below in which Variety discuss topics including the current state of cinema and the importance of data in the film industry.